Checking Online Business Writing for Grammatical Errors May Help Encourage and Maintain Website Traffic

Good grammar is one of the keys to writing convincing, successful business articles online, according to an article on PromotionWorld.com. Small business owners and internet marketers who hope to attract website traffic may heed the importance of proofreading to building readers' trust and confidence in their products or services.
A reader who notes a single grammatical issue is likely to have a strong negative response to the website overall. Writers may have a business partner or colleague point out grammar mistakes when they occur, reports the news source. These errors may prove extremely detrimental to the long-term online presence of a company.
Business writers may also aim for a more stylistic, personalized tone to avoid the feeling of a purely commercial site.
A recent New York Times (NYT) piece highlights some of the common grammatical errors adult writers may make, which can infiltrate professional communications. For instance, many individuals incorrectly use the word "however" as a conjunction to punctuate their sentences, creating an unclear run-on. Others may create inadvertent fragments by placing periods before dependent clauses, the NYT adds.
Running a simple grammar and spelling check may help business workers avoid other issues, including tense inconsistencies and pronoun errors, as they revise for clarity.